Halperin's Take: The Advantages of Picking a Running Mate Early
1. Makes a splash by being unconventional and bold.
2. Lets the Veep choice — and spouse — starting campaigning and raising money right away.
3. Lets the Veep choice start practicing that convention speech now.
4. Did we mention fundraising?
5. Increases earned print media because a designated Number Two can have his or her own schedule of rallies and public appearances in swing states — and make it onto magazine covers.
6. Increases earned electronic media because a Veep candidate is unlike any other surrogate — even the presidential nominee's spouse — and can command TV time, including on late-night and daytime talker couches.
