On Message

6:32 am ET, June 14, 2012

Here’s the new Romney 0:30 TV spot (buy level and states unclear at this writing).


No narrator, just graphics of grim economic stats intercut with recessionary video scenes — and the stinging closing repetition of the President’s “fine” remark.

Along with Romney’s Wednesday Business Roundtable remarks, this ad tees up the President’s Cleveland speech at 1:45 pm ET pretty darn well.

Your move, Mr. President.

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