More on Lifetime Women's Poll

--While 49% of women polled said they are supporting Obama and 38% are supporting McCain, 10% of women are undecided, suggesting the race for women could become close.

--While Obama is doing well with minority women, with support from 89% of African-Americans and 62% of Hispanics, McCain garnered support from nearly half of Caucasian women surveyed (47% vs. 38% for Obama).  Hispanic women (14%) were more undecided than African-Americans (4%) or Caucasians (11%).

--Obama's selection of a woman running mate makes no difference to 55% of women voters, and McCain's selection of a woman as his #2 makes no difference to 62%.

--However, Obama would benefit twice as much as McCain from offering the second slot to a woman (29% more likely to support Obama if he picks a woman vs. 15% who would be more likely to support McCain).  Selecting a woman #2 would result in a net negative for McCain. While 15% said they would be more likely to support McCain if he picked a woman, 20% said they would be less likely to pick him if a woman were on his ticket.

--Forty-seven percent of Hillary Clinton's primary voters said they'd be more likely to vote for Obama if he chose a woman running mate, and 4% said less likely.  This is the exact breakdown of current Obama supporters overall.  However, Hillary's primary supporters were largely unmoved by a woman on McCain's ticket (59%).

--More than half the female electorate (53%) hold mostly positive views of Obama, while 28% have mostly negative views and 14% hold neutral or mixed views.

--Women like Obama largely because of his personal attributes (35%), such as his intelligence, youth, speaking ability, honesty and energy.  Women also like the change and new ideas he represents to them (19%) and his general stance on issues (19%).

--Those with negative impressions of the candidate said he lacks the experience and qualifications to be president (27%), disliked his position on specific issues (19%) such as abortion, health care and national security, as well as his positions on issues more generally (18%), and his campaign style and changing positions on the issues (16%).

--While 37% feel mostly favorable toward McCain, 31% hold unfavorable views. One out of five women polled have mixed or neutral impressions, and these women were most likely to say they needed more information about him.

--Women with favorable impressions of McCain said it's because he has the right qualifications, including citing his experience to be president (27%), his positive personal characteristics (23%) and his stances on the issues (20%).

--Those who reported unfavorable views cited McCain's alignment with the Bush administration (28%), personal attributes, including his age (24%), his stance on specific issues (21%), such as the war in Iraq, and his political affiliation (18%).

--Obama also holds an advantage among Independent women, who favor him by a twelve point margin (42% for Obama to 30% for McCain).  However, one out of five Independents are still undecided.

--While the majority of women who voted for Hillary in the primary are flocking to Obama (76%), nearly one out of five (18%) says they will vote for McCain for president.

--Obama leads McCain by ten points (42% vs. 32%) when it comes to which candidate women trust more. However, 14% said they trust neither, and 5% trust both.

--Obama had the edge among African-Americans (85%) and Hispanics (52%) in earning women's trust  (McCain: 1% African-American and 22% Hispanic), but white women were more apt to trust McCain (41% vs. 31% for Obama).  Young women (18-34), Independents and undecided voters were more inclined than most to say they didn't trust either candidate.

--If they were to carpool to save money on gas, 51% of women surveyed would like to share a ride with Obama, 31% prefer McCain and 5% would be happy with either.  Five percent of current Obama voters would carpool with McCain, and 17% of McCain voters would share a ride with Obama.

--Nearly half of respondents (49%) want to join the Obama family on a summer vacation and one-quarter (26%) want to summer with the McCains.  Nearly 20% would prefer to vacation without the candidates.

Conducted July 25-29, 2008. Error margin +/- 4.4 percent.