The Closer

6:30 a.m. E.T.

Exquisitely timed, here’s the new Obama sixty-second spot intended to brand the incumbent’s second term agenda with the word “plan.”

Here’s the paragraph laying out the President’s proposals:

Here’s my plan for the next four years: Making education and training a national priority; building on our manufacturing boom; boosting American-made energy; reducing the deficits responsibly by cutting where we can, and asking the wealthy to pay a little more. And ending the war in Afghanistan, so we can do some nation-building here at home. That’s the right path.

As consultants of both parties will tell you, convincing voters a candidate has a plan is far more important than the details of said plan. Romney has made some progress on this front — now it is the President’s turn.

Watch the ad above.

Related Topics: Barack Obama, Mark Halperin, 2012 Elections, Ads, Democratic Party, News, The Page, Video

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