Why Momentum Matters

4:10 p.m. E.T.

The fact that Mitt Romney has the momentum in the race by some measures doesn’t, of course, mean he is going to win.

But there is no doubt that there is a bandwagon effect going on with the GOP ticket now that is enthusing many elements on the center-right, further enhancing Romney’s chances.

One example: Here’s an email that went out from the leadership of Restore Our Future, the primary super PAC backing Romney.

The email was sent to the PAC’s backers to encourage them to give more. It marshals facts and polls, naturally, to build the strongest case that their guy is “gaining ground.”

But in a sign of confidence, the email describes potential new efforts to contest for electoral votes in Maine and Pennsylvania:

As the Romney-Ryan momentum grows, and more states become within reach, the needs list grows. We will be sitting down on Monday to evaluate each and every need, but here are a sampling of key needs that remain very important, and which we want to attack—should we have the available funds:

Maine-Congressional District 02 (1 electoral vote)

  • TV – Maine electoral votes are awarded by Congressional District

Expand “Genuinely Cares” buy into target markets

  • TV – it’s a powerful message, and one that augments the economic message. This would allow us to run it as much as the economic ad in selected markets.

….

Pennsylvania

  • TV – 1600 gross ratings points in all markets. Current polling shows Mitt –4. PA is always a challenge but with numbers like this, and a GOP Senate candidate spending more than $10 million of his own money in that race, there is an outside chance for a Romney-Ryan victory.

And there is a description of the (legal) coordination with some of the other outside groups that have provided the GOP with a robust advantage all cycle:

We continue to work closely with other Super PACs to blunt Obama’s advertising advantage. For example, American Crossroads is supplementing our $17 million buy with additional funds in key battleground states. In turn, next week they are going up with an expansive buy that ROF will supplement with an additional (and minimum) $8 million in ROF spending. Americans for Job Security (AJS), they will be going back up on the air with “Running” in key markets where the gender gap is most pronounced.

As the Romney-Ryan momentum grows, and more states become within reach, the needs list grows. We will be sitting down on Monday to evaluate each and every need, but here are a sampling of key needs that remain very important, and which we want to attack—should we have the available funds.

Read the full email here.

Related Topics: Mark Halperin, Mitt Romney, Restore our Future, 2012 Elections, Analysis, News, Republican Party, The Page

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