New Obama TV Ad

3:00 pm ET

Boy, this goes back to Chicago basics:

  • Highly personal, going after Romney’s relatively low marginal tax rate (in part to get under their rival’s skin).
  • Use of a prominent news media clip; most of the spot features Scott Pelley interviewing Romney on “60 Minutes” (in part to gain more earned media over the controversy of using news footage).
  • The suggestion that Romney is a fabulously rich man who doesn’t care about the middle class (in part — actually in full — because this is the message Chicago thinks wins them the election).
Related Topics: Barack Obama, Mark Halperin, Mitt Romney, 2012 Elections, Ads, Analysis, Democratic Party, News, Taxes, The Page, Video

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