The Romney Speech Scored in Brief

12:48 am ET

Positives:

  • Emotional and specific talking about his family.
  • Some great lines, well delivered, including one about helping people instead of saving the planet.
  • Nice impassioned close.

Negatives:

  • Did not blow away the media filter, meaning the next 48 hours of coverage of the speech won’t be super boffo.
  • Too much heavy-handed negativity about President Obama, not enough more-sadness-than-in-anger finesse.
  • Unconvincing, box-checking, boilerplate middle class economic anecdotes.
  • Too light and general on what he would actually do as president.
Related Topics: Mark Halperin, Mitt Romney, 2012 Elections, News, Republican Party, The Page

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