This one notably includes LBJ, Paul Ryan, the word “voucher,” an AARP invocation, and the tag line “Mitt Romney, an end to the Medicare promise.”

NARRATOR: It’s a promise that was made long ago. You work hard, pay in. Your Medicare benefits are guaranteed. But Mitt Romney would break that promise, replace your benefits with a voucher. Insurance companies could just keep raising rates. Instead of a guarantee, seniors could pay sixty four hundred dollars more a year. AARP says the plan Mitt Romney supports undermines Medicare. Mitt Romney. An end to the Medicare Promise.

It isn’t spooky/scary negative, and/but the campaign says it is airing in five battleground states Saturday, and it is most certainly an initial part of an intense effort by the re-elect to inject its preferred issues and themes into a week that, under the old normal, Republicans would dominate with their convention.

Watch it above.