A new 0:60 TV ad in which Romney talks directly to camera in a variety of venues (including while driving a car) about his business record, the Salt Lake City Olympics, and his time as governor.

The spot is very biographical; it includes a graphic of Bill Clinton’s “sterling” remark and closes with a multi-layered reference to President Obama: “Believe in the America you built.”

For people waiting for the moments when Boston tried to humanize Romney and to tell his biographical story as Mr Fix-It — those two moments have arrived at the same time.

This is a lot of what the positive parts of the Tampa convention message will look like.