No Mass

This new Obama-Biden TV ad goes after Romney’s record on jobs and debt in Massachusetts using all of Chicago’s favorite TV spot features: jazzy bar graphs, subtly mocking images of Romney (this time, in cartoonish mini-stick figure form), and pace-setting-but-not-spooky-negative music. There’s no humor (beyond the shirt Romney is wearing in the first image of him).

The ad is running in the Big Nine states that have seen the bulk of the TV ads so far (no, Wisconsin is not included…yet.)

The media has yet to do much adjudicating on Romney’s actual record on these issues as governor and/but these are not new charges for the press, so for now, I suspect the earned media echo chamber on this won’t be very intense. However, as with the Bain assault, Chicago surely has research suggesting that real voters watching real TV will be influenced by the message.

And we await a credible national poll or two to suggest if the President’s very bad week plus had an impact on the contest….

Related Topics: Barack Obama, Massachusetts, Mitt Romney, 2012 Elections, Ads, Economy, Jobs, News, Republican Party, The Page, White House

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