Freddie Card

The Freddie attack is certainly more potent when the connection is made to the housing crisis, which has devastated Florida. This is one of the few times that Romney has worked on a theme (positive or negative) that makes a self-conscious effort to connect with economically struggling Americans. On the other hand, Romney might not be the best messenger for an attack like this. And it will still be interesting to see what the Romney-backing Super PACs do on paid media.

In new 30-second Florida TV spot, Romney says Gingrich “cashed in” at Freddie during the housing crisis while Florida families suffered.

Announcer: “Gingrich was paid over $1.6 million by the scandal-ridden agency that helped create the crisis.”

Read the script below.

VOICEOVER: “While Florida families lost everything in the housing crisis, Newt Gingrich cashed in. Gingrich was paid over $1.6 million by the scandal-ridden agency that helped create the crisis.”

NEWT GINGRICH: “And I offered advice. And my advice as a historian.”

VOICEOVER: “An historian. Really? Sanctioned for ethics violations. Gingrich resigned from Congress in disgrace. And then cashed in as a DC insider. If Newt wins, this guy would be very happy.”

The Freddie attack is certainly more potent when the connection is made to the housing crisis, which has devastated Florida. This is one of the few times that Romney has worked on a theme (positive or negative) that makes a self-conscious effort to connect with economically struggling Americans. On the other hand, Romney might not be the best messenger for an attack like this. And it will still be interesting to see what the Romney-backing Super PACs do on paid media.
Related Topics: Mitt Romney, Newt Gingrich, 2012 Elections, Ads, Analysis, News, Republican Party, The Page, Video

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