Driving Core Message

Watch this ad carefully: this is the kind of spot you will see in the general election if he is the nominee. There will be a negative track against the President, to be sure. But this spot contains the heart of the positive themes Romney wants to win with.

New Mitt NH TV spot hits twin goals: Romney as economic savior and Romney as a man who can relate to working people.

Romney: “We’ve got to get this economy going again. At the foundation of everything good is a very strong economy.”

Read the script below.

MITT ROMNEY: “We’re here in Milford today saying hi to some folks.”
MITT ROMNEY: “Able to find work in this tough economy?”
PERSON 1: “I’m hopeful to get a job soon.”
MITT ROMNEY: “You’ll be seventy. What keeps you from retiring?”
PERSON 2: “Financial.”
PERSON 3: “My head is just above water.”
PERSON 4: “Right now, survival is success.”
MITT ROMNEY: “We’ve got to get this economy going again. At the foundation of everything good is a very strong economy.”
MITT ROMNEY: “It seems like Washington is just broken.”
PERSON 5: “So very pleased to meet you.”
PERSON 6: “We need help and I think you are the only that can change it.”
MITT ROMNEY: “I’m Mitt Romney and I approve this message.”

Watch this ad carefully: this is the kind of spot you will see in the general election if he is the nominee. There will be a negative track against the President, to be sure. But this spot contains the heart of the positive themes Romney wants to win with.
Related Topics: Milford, Mitt Romney, New Hampshire, 2012 Elections, Ads, Analysis, News, Republican Party, The Page, Video

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