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In new $85,535 WMUR buy, Bay Stater touts his economic plan, says he has "the right answer."
Spots set to air from Dec. 1 — Dec. 6.
Watch the video above.
Script: "I spent my life in the private sector. I've competed with companies around the world. I've learned something about how it is that economies grow. But we're not going to balance the budget just by pretending that all they have to do is take out the waste. We're going to have to cut spending. And I'm in favor of cutting spending, capping federal spending as a percentage of GDP at 20 percent or less, and having a balanced budget amendment. The right answer for America is to stop the growth of the federal government and to start the growth of the private sector."
Halperin's Take
Core, core, core message: I’m a businessman who will cut spending. Uses footage from recent New Hampshire events with some subtle semiotic nods. Using the debate stills reminds people of Romney’s strong performances there — and, in fact, the debate answer the ad makers use was particularly strong (which is of course why they chose it!).More ways to get The Page
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