Texas topper goes up with another cheery TV bio spot in Iowa touting his humble West Texas roots.

Script: “As the son of tenant farmers from the West Texas town of Paint Creek, I learned the values of hard work, faith and family. I took those values with me when I served our country as a pilot in the Air Force. I returned home to farm and ranch with my father, and married my high-school sweetheart. The values I learned served me well as governor of Texas and will continue to guide me as president. I’m Rick Perry, and I approve this message.”

Watch the spot above.