“This is Herman Cain! My Journey to the White House” debuts at #4 on NY Times non-fiction list.
Some journalists deride the Cain book tour, but anything that gets the candidate on TV can be a good thing. It gets his message out there, helps him raise money, and makes him more well-known. If he performs well in the spotlight, at a time of rising poll numbers, the book can be very good for his campaign.