Halperin's Take

This is a classic case of Haley Barbour's beloved maxim: in politics, good gets better. If well-executed in the writing and marketing, this book will give Bachmann access to high-profile Old Media and religious/conservative platforms in the run-up to the Iowa caucuses. Before she signed up her experienced advisers, there would be reason to doubt that Bachmann could pull off a successful book launch. Instead, right now, it seems pre-ordained. And a big deal.