McCain Airs First Major TV Ad of the General

30-second direct-to-camera spot in battleground states focuses on national security, recounts his time as a POW.

"Only a fool or a fraud talks tough or romantically about war...I know how terrible its costs are. I'm running for President to keep the country I love safe."

Watch it above. Read script here.

Exact amount of ad buy and how long the ad will run unknown.

And/But: WashPost finds the ad will run in Colorado, Iowa, Michigan, Minnesota, Missouri, New Mexico, Nevada, Ohio, Pennsylvania and Wisconsin.

NY Times reports that the campaign spent $3 million or more on the spot.